The effect of electronic word of mouth on brand image and purchase intention

The effect of electronic word of mouth on brand image and purchase intention

Bibliographic Details
Main Authors: Mohammad, Reza Jalilvand, Neda, Samiei
Format: text
Language:eng
Published: Emerald 2012
Subjects:
Internet,Consumer behaviour,Word of mouth,Brand image,Social networks,Iran
id 10.1108-02634501211231946
recordtype eprints
spelling 10.1108-026345012112319462012-06-15 The effect of electronic word of mouth on brand image and purchase intention Mohammad, Reza Jalilvand Mohammad, Reza Jalilvand Neda, Samiei Neda, Samiei Internet,Consumer behaviour,Word of mouth,Brand image,Social networks,Iran Emerald 2012-06-15 text text/HTML 10.1108/02634501211231946 https://www.emeraldinsight.com/doi/10.1108/02634501211231946 ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.jtitle=Marketing+Intelligence+%26+Planning&rft.volume=30&rft.issue=4&rft.spage=460&rft.epage=476&rft.issn=0263-4503&rft.id=info%3Adoi%2F10.1108%2F02634501211231946 eng Emerald All rights reserved.
repository_type Digital Repository
institution_category Foreign Institution
institution Emerald
building Emerald Repository
collection Online Access
language eng
topic Internet,Consumer behaviour,Word of mouth,Brand image,Social networks,Iran
spellingShingle Internet,Consumer behaviour,Word of mouth,Brand image,Social networks,Iran
Mohammad, Reza Jalilvand
Neda, Samiei
The effect of electronic word of mouth on brand image and purchase intention
description
author2 Mohammad, Reza Jalilvand
author_facet Mohammad, Reza Jalilvand
Mohammad, Reza Jalilvand
Neda, Samiei
format text
author Mohammad, Reza Jalilvand
Neda, Samiei
author_sort Mohammad, Reza Jalilvand
title The effect of electronic word of mouth on brand image and purchase intention
title_short The effect of electronic word of mouth on brand image and purchase intention
title_full The effect of electronic word of mouth on brand image and purchase intention
title_fullStr The effect of electronic word of mouth on brand image and purchase intention
title_full_unstemmed The effect of electronic word of mouth on brand image and purchase intention
title_sort effect of electronic word of mouth on brand image and purchase intention
publisher Emerald
publishDate 2012
first_indexed 2018-10-11T05:41:07Z
last_indexed 2018-10-11T05:41:07Z
_version_ 1614006417806589952

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