Estimating the effect of odd pricing

by Philip, Gendall
Published 1998

Ambush Marketing: More than Just a Commercial Irritant?

by Janet Hoek, Philip Gendall
Published 2002-06-01

When Do Ex-Sponsors Become Ambush Marketers?

by Janet, Hoek, Philip, Gendall
Published 2002

Rationalisation as delusion: pictorial health warnings and tobacco industry arguments

by Janet, Hoek, Philip, Gendall, Jordan, Louviere
Published 2011

The effect of odd pricing on demand

by Philip, Gendall, Judith, Holdershaw, Ron, Garland
Published 1997

Predicting blood donation behaviour: further application of the theory of planned behaviour

by Judith, Holdershaw, Philip, Gendall, Malcolm, Wright
Published 2011

Market segmentation

by Janet, Hoek, Philip, Gendall, Don, Esslemont
Published 1996

Descriptive and evaluative attributes: what relevance to marketers?

by Janet, Hoek, Jason, Dunnett, Malcolm, Wright, Philip, Gendall
Published 2000

Message framing effects on price discounting

by Philip, Gendall, Janet, Hoek, Tracy, Pope, Karen, Young
Published 2006