Sports Sponsorship Evaluation: A Behavioural Analysis

by Janet, Hoek
Published 1999

Is there an intersection between “market justice” and “social justice”?

by Janet, Hoek
Published 2017

Ambush Marketing: More than Just a Commercial Irritant?

by Janet Hoek, Philip Gendall
Published 2002-06-01

Tobacco promotion restrictions – An international regulatory impasse?

by Janet, Hoek, Robert, Sparks
Published 2000

A model for addressing stakeholders' concerns about direct‐to‐consumer advertising of prescription medicines

by Janet, Hoek, Ninya, Maubach
Published 2005

When Do Ex-Sponsors Become Ambush Marketers?

by Janet, Hoek, Philip, Gendall
Published 2002

How do young adult female smokers interpret dissuasive cigarette sticks?

by Janet, Hoek, Cherie, Robertson
Published 2015

Regulation, public health and social marketing: a behaviour change trinity

by Janet, Hoek, Sandra C., Jones
Published 2011

Rationalisation as delusion: pictorial health warnings and tobacco industry arguments

by Janet, Hoek, Philip, Gendall, Jordan, Louviere
Published 2011

A new brand’s behaviour in an established market

by Janet, Hoek, Zane, Kearns, Kathryn, Wilkinson
Published 2003

Market segmentation

by Janet, Hoek, Philip, Gendall, Don, Esslemont
Published 1996

Descriptive and evaluative attributes: what relevance to marketers?

by Janet, Hoek, Jason, Dunnett, Malcolm, Wright, Philip, Gendall
Published 2000

Message framing effects on price discounting

by Philip, Gendall, Janet, Hoek, Tracy, Pope, Karen, Young
Published 2006