Role of social media in retail network operations and marketing to enhance customer satisfaction

by Usha, Ramanathan, Nachiappan, Subramanian, Guy, Parrott
Published 2017

An analysis of marketing programmes adopted by regional small and medium‐sized enterprises

by Guy, Parrott, Muhammad, Azam Roomi, David, Holliman
Published 2010

Online behaviour of luxury fashion brand advocates

by Guy, Parrott, Annie, Danbury, Poramate, Kanthavanich
Published 2015