Living by the numbers: understanding the “quantification effect”

by George, Pettinico, George R., Milne
Published 2017

Smart phone addiction and mindfulness: an intergenerational comparison

by Kaeun, Kim, George R., Milne, Shalini, Bahl
Published 2018

Self‐disclosure on the web

by Jason A., Gabisch, George R., Milne
Published 2013

The impact of compensation on information ownership and privacy control

by Jason, Aaron Gabisch, George, R. Milne
Published 2014

Sport Sponsorship: Evaluating the Sport and Brand Image Match

by Michael, Musante, George R, Milne, Mark A, McDonald
Published 1999

A mixed-method approach to examining brand-consumer interactions driven by social media

by Andrew, Rohm, Velitchka, D. Kaltcheva, George, R. Milne
Published 2013

Social media as complementary consumption: the relationship between consumer empowerment and social interactions in experiential and informative contexts

by Mujde, Yuksel, George R, Milne, Elizabeth G, Miller
Published 2016

The use of online marketplaces for competitive advantage: a Latin American perspective

by Andrew J., Rohm, Vishal, Kashyap, Thomas G., Brashear, George R., Milne
Published 2004