Skip to content
VuFind
All Fields
Title
Author
Subject
Call Number
ISBN/ISSN
Tag
Find
Advanced
Search
Sport Sponsorship: Evaluating...
Holdings
Cite this
Export Record
Export to RefWorks
Export to EndNoteWeb
Export to EndNote
Sport Sponsorship: Evaluating the Sport and Brand Image Match
Bibliographic Details
Main Authors:
Michael, Musante
,
George R, Milne
,
Mark A, McDonald
Format:
text
Language:
eng
Published:
Emerald
1999
Subjects:
Sponsorship,Brand Image,Personality Matching,Brand Management
Holdings
Description
Similar Items
Staff View
Similar Items
Psychometric comparability of brand personality scale: assessing brand personality matching between sports and corporate sponsors by using the congenerity test
by: Sungho, Cho, et al.
Published: (2012)
Sponsorship of Intercollegiate Athletics: The Importance of Image Matching
by: James M., Gladden, et al.
Published: (2001)
Sports Sponsorship and Brand Personality - The Ryder Cup Team and IBM
by: John, Deane
Published: (2003)
Sponsorship congruence and brand image
by: David M., Woisetschläger, et al.
Published: (2012)
Sporting event personality: scale development and sponsorship implications
by: Hyung-Seok, Lee, et al.
Published: (2012)
×
Loading...