Why do good people do bad things? The effect of ethical ideology, guilt proneness, and self-control on consumer ethics

by Denni, Arli, Cheryl, Leo
Published 2017

Exploring value destruction in social marketing services

by Cheryl, Leo, Nadia, Zainuddin
Published 2017

Guest editorial

by Dr Cheryl, Leo, Jillian C., Sweeney
Published 2017

The beginning of value co-creation: understanding dynamics, efforts and betterment

by Tom, Chen, Shirley, Ou Yang, Cheryl, Leo
Published 2017

Cross‐cultural differences in consumer decision‐making styles

by Cheryl, Leo, Rebekah, Bennett, Charmine E.J., Härtel
Published 2005

Moderating teen drinking: combining social marketing and education

by Sharyn, Rundle‐Thiele, Rebekah, Russell‐Bennett, Cheryl, Leo, Timo, Dietrich
Published 2013