APA (7th ed.) Citation

Quelch, J. A., & Farris, P. (1991). Cases in advertising and promotion management (3rd ed.). Irwin.

Chicago Style (17th ed.) Citation

Quelch, John A., and P. Farris. Cases in Advertising and Promotion Management. 3rd ed. Homewood, Ill: Irwin, 1991.

MLA (9th ed.) Citation

Quelch, John A., and P. Farris. Cases in Advertising and Promotion Management. 3rd ed. Irwin, 1991.