Cases in advertising and promotion management

Cases in advertising and promotion management

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Bibliographic Details
Main Authors: Quelch, John A. (Author), Farris, P. (Paul) 1939- (Author)
Format: Book
Language:English
Published: Homewood, Ill. Irwin, c1991
Edition:3rd ed.
Subjects:
Advertising > Case studies
Sales promotion > Case studies

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