Digital storytelling for brands
Digital storytelling for brands has become a non-negotiable skill in the 21st century, due to the need to connect and communicate with diverse audiences across multiple channels and platforms. The ability to understand narrative(s) is now a prerequisite for many business, communication, marketing an...
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
London Thousand Oaks, California :
SAGE
©2023
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| Subjects: |
Table of Contents:
- 1. Narrative models across the ages
- 2. Semiotics in a digital world
- 3. Participatory culture and transmedia storytelling
- 4. The traditional narrative and the collective narrative
- 5. Telling stories across multiple platforms
- 6. Becoming a story curator
- 7. Storytelling design and composition
- 8. Storytelling through video and scrollytelling
- 9. Podcasts for brand storytelling
- 10. Brand storytelling and reputation management
- 11. Outrage, mis- and disinformation in the digital world
- 12. Artificial intelligence, virtual reality and the future of storytelling