Digital storytelling for brands

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Digital storytelling for brands

Digital storytelling for brands has become a non-negotiable skill in the 21st century, due to the need to connect and communicate with diverse audiences across multiple channels and platforms. The ability to understand narrative(s) is now a prerequisite for many business, communication, marketing an...

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Bibliographic Details
Main Authors:	Tombleson, Bridget (Author), Wolf, Katharina (Author)
Format:	Book
Language:	English
Published:	London Thousand Oaks, California : SAGE ©2023
Subjects:	Advertising Branding (Marketing) Digital storytelling Storytelling in mass media

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