Impact of subliminal messages and controversial product advertisement on online purchase intention with mediating role of offensiveness and self-regulation
Where there is a concern of advertisement, it extends to various specialist areas. In agony, an advertisement was used for marketing and promotion purposes, but with the passage of time, marketing media re-established the advertising concept based upon manipulation with the usage of subliminal messa...
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| Format: | Thesis Book |
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| Online Access: | https://eperpustakaan.unisza.edu.my/equip-udm/English/home.jsp |
Table of Contents:
- 1. Introduction
- 2. Literature review
- 3. Research methodology
- 4. Data analysis and findings
- 5. Discussion and conclusion