Impact of subliminal messages and controversial product advertisement on online purchase intention with mediating role of offensiveness and self-regulation
Where there is a concern of advertisement, it extends to various specialist areas. In agony, an advertisement was used for marketing and promotion purposes, but with the passage of time, marketing media re-established the advertising concept based upon manipulation with the usage of subliminal messa...
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| Format: | Thesis Book |
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| Online Access: | https://eperpustakaan.unisza.edu.my/equip-udm/English/home.jsp |
Internet
https://eperpustakaan.unisza.edu.my/equip-udm/English/home.jspBadak UniSZA Thesis Collection
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HF5827 9 M34 2021 |
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| Accession | Item Category | Format | Status | Notes |
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| 1000184312 | Reference | Thesis | Available |
| 1000184313 | Reference | CD-ROM | Available |