Impact of subliminal messages and controversial product advertisement on online purchase intention with mediating role of offensiveness and self-regulation

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Impact of subliminal messages and controversial product advertisement on online purchase intention with mediating role of offensiveness and self-regulation

Where there is a concern of advertisement, it extends to various specialist areas. In agony, an advertisement was used for marketing and promotion purposes, but with the passage of time, marketing media re-established the advertising concept based upon manipulation with the usage of subliminal messa...

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Bibliographic Details
Main Author:	Mahmood, Hamid (Author)
Corporate Author:	Universiti Sultan Zainal Abidin . Faculty of Business and Management
Format:	Thesis Book
Subjects:	Universiti Sultan Zainal Abidin > Faculty of Business and Management > Dissertations Universiti Sultan Zainal Abidin > Dissertations Advertising Dissertations, Academic Subliminal advertising
Online Access:	https://eperpustakaan.unisza.edu.my/equip-udm/English/home.jsp

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