The effect of marketing information system and information technology on decision making : a study on five-star hotels in Jordan

The effect of marketing information system and information technology on decision making : a study on five-star hotels in Jordan

The shrewd decision making is essential for organizations to survive in a highly competitive marketplace. Marketing Information System (MIS) is one of the elements that has significant effect on precise decision making. In this research, the researcher examined the influence of Marketing Infor...

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Bibliographic Details
Main Author: Shkeer, Amged Saleh (Author)
Corporate Author: Universiti Sultan Zainal Abidin . Faculty of Business and Management
Format: Thesis Book
Language:English
Subjects:
Universiti Sultan Zainal Abidin > Faculty of Business and Management > Dissertations
Universiti Sultan Zainal Abidin > Dissertations
Decision making
Information technology
Management information systems
Marketing
Table of Contents:
  • 1. Introduction
  • 2. Literature review
  • 3. Research methodology
  • 4. Results
  • 5. Discussion, summary, conclusion and recommendations

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