The effect of marketing information system and information technology on decision making : a study on five-star hotels in Jordan
The shrewd decision making is essential for organizations to survive in a highly competitive marketplace. Marketing Information System (MIS) is one of the elements that has significant effect on precise decision making. In this research, the researcher examined the influence of Marketing Infor...
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| Format: | Thesis Book |
| Language: | English |
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Badak UniSZA Thesis Collection
| Call Number: |
T58 6 S55 2021 |
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| Accession | Item Category | Format | Status | Notes |
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| 1000182735 | Reference | Thesis | Available |