Change by design : how design thinking transforms organizations and inspires innovation
The subject of "design thinking" is the rage at business schools, throughout corporations, and increasingly in the popular press--due in large part to work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of des...
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
HarperBusiness, an imprint of HarperCollinsPublishers
c2019
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| Edition: | Revised and updated edition |
| Subjects: |
Table of Contents:
- 1. Getting under your skin
- 2. Converting need into demand
- 3. A mental matrix
- 4. Building to think
- 5. Returning to the surface
- 6. Spreading the message
- 7. Design thinking meets the corporation
- 8. The new social contract
- 9. Design activism
- 10. Designing tomorrow
- 11. Redesigning design