100 things every designer needs to know about people

Provides information and examples to help designers create products, applications, Web sites, and print materials that match the way people think and feel

Bibliographic Details
Main Author: Weinschenk, Susan (Author)
Format: Book
Language:English
Published: Berkeley, California : Pearson Education c2020
Edition:Second edition
Subjects:
Table of Contents:
  • 1. How people see
  • 2. How people read
  • 3. How people remember
  • 4. How people think
  • 5. How people focus their attention
  • 6. What motivates people
  • 7. People are social animals
  • 8. How people feel
  • 9. People make mistakes
  • 10. How people decide