Marketing strategy and competitive positioning
"Since the sixth edition of this book, published in 2017, many economies around the world have continued to feel the aftershocks of the deepest recession since the Great Depression of the 1930s, which started with the well-publicised 'credit crunch'. Despite continuing academic debate...
| Main Authors: | , , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Harlow, England :
Pearson Education
c2020
|
| Edition: | Seventh edition |
| Subjects: |
Table of Contents:
- 1. Marketing strategy
- 2. Competitive market analysis
- 3. Identifying current and future competitive positions
- 4. Competitive positioning strategies
- 5. Implementing the strategy