Marketing strategy and competitive positioning

"Since the sixth edition of this book, published in 2017, many economies around the world have continued to feel the aftershocks of the deepest recession since the Great Depression of the 1930s, which started with the well-publicised 'credit crunch'. Despite continuing academic debate...

Full description

Bibliographic Details
Main Authors: Hooley, Graham J. (Author), Lee, Nick (Author), Nicoulaud, Brigitte (Author), Rudd, John M. (Author)
Format: Book
Language:English
Published: Harlow, England : Pearson Education c2020
Edition:Seventh edition
Subjects:

Badak Academic Core Collection

Holdings details from Badak Academic Core Collection
Call Number: HF5415 127 H66 2020
Accession Item Category Format Status Notes
1000182627 Open Shelf (1 Day) Book Available