Marketing strategy and competitive positioning

QR Code

Marketing strategy and competitive positioning

Bibliographic Details
Main Authors:	Hooley, Graham J. (Author), Lee, Nick (Author), Nicoulaud, Brigitte (Author), Rudd, John M. (Author)
Format:	Book
Language:	English
Published:	Harlow, England Pearson Education c2020
Edition:	Seventh edition
Subjects:	Marketing > Management Target marketing

Similar Items

Experiential marketing secrets, strategies, and success stories from the world's greatest brands
by: Smith, Kerry 1963-, et al.
Published: (2016)

Ethnic marketing accepting the challenge of cultural diversity
by: Pires, Guilherme D., et al.
Published: (2005)

Marketing strategy : the difference between marketing and markets
by: Fifield, Paul
Published: (2007)

Competitive marketing strategy
by: Dann, Stephen 1973-, et al.
Published: (2007)

Marketing strategy
by: Ferrell, O. C., et al.
Published: (2011)

Marketing strategy a decision-focused approach
by: Mullins, John W., et al.
Published: (2011)

Marketing planning & strategy, part V
Published: (1970)

Marketing planning & strategy, part VII
Published: (1976)

Marketing strategy planning and implementation
by: Walker, Orville C., et al.
Published: (1999)

Marketing management and strategy
by: Doyle, Peter
Published: (1998)

Winning marketing strategies
by: Feig, Barry
Published: (1999)

Marketing principles and strategies
by: Schewe, Charles D. 1942-
Published: (1987)

Boomer marketing selling to a recession resistant market
by: Chaston, Ian
Published: (2009)

Promotional strategy : managing the marketing communications process
by: Engel, James F., et al.
Published: (1991)

Strategic marketing creating competitive advantage
by: West, Douglas C., et al.
Published: (2006)

Marketing management
by: Shapiro, Benson P., et al.
Published: (1985)

Promotional strategy managing the marketing communications process
by: Engel, James F., et al.
Published: (1983)

Marketing an introduction
by: Kotler, Philip, et al.
Published: (1987)

Boomer marketing [electronic resource] selling to a recession resistant market
by: Chaston, Ian
Published: (2009)

Marketing management strategy and cases
by: Dalrymple, Douglas J., et al.
Published: (1986)

Marketing
by: Lamb, Charles W., et al.
Published: (2010)

Marketing
by: Mandell, Maurice I.
Published: (1985)

Marketing
by: Lamb, Charles W., et al.
Published: (2000)

Global marketing and advertising understanding cultural paradoxes
by: Mooij, Marieke K. de 1943-
Published: (2010)

Global marketing and advertising understanding cultural paradoxes
by: Mooij, Marieke K. de 1943-
Published: (2005)

Marketing an introduction
by: Masterson, Rosalind, et al.
Published: (2004)

Marketing channel strategy
by: Palmatier, Robert W., et al.
Published: (2015)

Marketing strategy and management
Published: (1985)

Marketing strategy and plans
by: Luck, David Johnston, et al.
Published: (1985)

Essentials of marketing
by: Lamb, Charles W., et al.
Published: (2009)

Marketing, a managerial approach
by: Cunningham, William H. (William Hughes), et al.
Published: (1987)

Marketing management strategies and programs
by: Guiltinan, Joseph P., et al.
Published: (1997)

Cases in marketing strategy
by: Hise, Richard T., et al.
Published: (1984)

Managing marketing
by: Palmer, Roger (Roger A.), et al.
Published: (2007)

Marketing strategies for growth in uncertain times
by: Magrath, Allan J.
Published: (1995)

Integrated marketing from planning to implementation

Marketing management strategy and action
by: Assael, Henry
Published: (1985)

Marketing management strategies and programs
by: Guiltinan, Joseph P., et al.
Published: (1991)

Services marketing people, technology, strategy
by: Lovelock, Christopher H., et al.
Published: (2007)

Cases in marketing management and strategy an Asia-Pacific perspective
by: Quelch, John A.
Published: (1996)