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00000cam a2200000 7i4500 |
| 001 |
0000100230 |
| 008 |
210418s2020 enk eng |
| 020 |
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|a 9781292276540
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| 020 |
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|a 9781292276557
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| 020 |
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|a 9781292276571
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| 040 |
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|a UniSZA
|e rda
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| 050 |
0 |
0 |
|a HF5415.127
|b .H66 2020
|
| 090 |
0 |
0 |
|a HF5415.127
|b .H66 2020
|
| 100 |
1 |
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|a Hooley, Graham J.
|e author
|
| 245 |
1 |
0 |
|a Marketing strategy and competitive positioning
|c Graham Hooley, Brigitte Nicoulaud, John M. Rudd, Nick Lee
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| 246 |
3 |
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|a Marketing strategy & competitive positioning
|
| 250 |
|
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|a Seventh edition
|
| 264 |
|
1 |
|a Harlow, England
|b Pearson Education
|c c2020
|
| 300 |
|
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|a xxiii, 594 pages
|b colour illustration
|c 27 cm
|
| 336 |
|
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|a text
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|2 rdamedia
|
| 338 |
|
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|a volume
|2 rdacarrier
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| 650 |
|
0 |
|a Marketing
|x Management
|
| 650 |
|
0 |
|a Target marketing
|
| 700 |
1 |
|
|a Lee, Nick
|e author
|
| 700 |
1 |
|
|a Nicoulaud, Brigitte
|e author
|
| 700 |
1 |
|
|a Rudd, John M.
|e author
|
| 999 |
|
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|a 1000182627
|b Book
|c Open Shelf (1 Day)
|e Gong Badak Campus
|