Marketing strategy and competitive positioning
| Main Authors: | , , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Harlow, England
Pearson Education
c2020
|
| Edition: | Seventh edition |
| Subjects: |
| Physical Description: | xxiii, 594 pages colour illustration 27 cm |
|---|---|
| ISBN: | 9781292276540 9781292276557 9781292276571 |