Hooley, G. J., Lee, N., Nicoulaud, B., & Rudd, J. M. (2020). Marketing strategy and competitive positioning (Seventh edition.). Pearson Education.
Chicago Style (17th ed.) CitationHooley, Graham J., Nick Lee, Brigitte Nicoulaud, and John M. Rudd. Marketing Strategy and Competitive Positioning. Seventh edition. Harlow, England: Pearson Education, 2020.
MLA (9th ed.) CitationHooley, Graham J., et al. Marketing Strategy and Competitive Positioning. Seventh edition. Pearson Education, 2020.
Warning: These citations may not always be 100% accurate.