The effects of entrepreneurial marketing and relationship marketing strategies on the performance of small and medium enterprises in Bangladesh

The effects of entrepreneurial marketing and relationship marketing strategies on the performance of small and medium enterprises in Bangladesh

Small and Medium Enterprises (SMEs) are one of the essential approaches to economic freedom around the world. However, SMEs can only uphold such a position when proper marketing trategies and appropriate entrepreneurial behavior are exercised in the right place and at the right time to gain po...

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Bibliographic Details
Main Author: Hoque, Abu Shams Mohammad Mahmudul (Author)
Corporate Author: Universiti Sultan Zainal Abidin . Faculty of Business and Management
Format: Thesis Book
Subjects:
Universiti Sultan Zainal Abidin > Dissertations
Universiti Sultan Zainal Abidin > Faculty of Business and Management > Dissertations
Dissertations, Academic
Entrepreneurship > Bangladesh
Marketing > Bangladesh
Small business > Marketing
Table of Contents:
  • 1. Introduction
  • 2. An overview of SME and SME sector in Bangladesh
  • 3. Literature review
  • 4. Research methodology
  • 5. Data analysis and discussion
  • 6. Conclusion and recommendation

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