The effects of entrepreneurial marketing and relationship marketing strategies on the performance of small and medium enterprises in Bangladesh

QR Code

The effects of entrepreneurial marketing and relationship marketing strategies on the performance of small and medium enterprises in Bangladesh

Small and Medium Enterprises (SMEs) are one of the essential approaches to economic freedom around the world. However, SMEs can only uphold such a position when proper marketing trategies and appropriate entrepreneurial behavior are exercised in the right place and at the right time to gain po...

Full description

Bibliographic Details
Main Author:	Hoque, Abu Shams Mohammad Mahmudul (Author)
Corporate Author:	Universiti Sultan Zainal Abidin . Faculty of Business and Management
Format:	Thesis Book
Subjects:	Universiti Sultan Zainal Abidin > Dissertations Universiti Sultan Zainal Abidin > Faculty of Business and Management > Dissertations Dissertations, Academic Entrepreneurship > Bangladesh Marketing > Bangladesh Small business > Marketing

Similar Items

The effects of entrepreneurial marketing among small and medium enterprises (SMEs) in Bangladesh: its linkages towards competitive advantage and firm performance
by: Abu Shams Mohammad Mahmudul Hoque

Bangladesh
by: Johnson, B. L. C. [ (Basil Leonard Clyde)] , 1919-
Published: (1982)

Islam in Bangladesh
by: Banu, U. A. B. Razia Akter
Published: (1992)

The moderating effects of Islamic values on entrepreneurial orientation and entrepreneurial success among malay small and medium enterprises (SMEs) in Malaysia
by: Nur Zainatulhani Binti Mohamad

The relationship between finance, infrastructure, training and performance of small and medium enterprises : a Nigerian experience
by: Mohammed Sani Abdullahi

Risk control effect as moderator on the relationship between selected factors and performance of small and medium enterprise in Indonesia
by: Dede Ansyari Guci

The impact of market orientation and entrepreneurial orientation on the performance of homestay enterprises in Malaysia
by: Kamalu, Umar

Islam and political attitudes in Pakistan and Bangladesh : a thematic and quantitative approach
by: Jawed, Nasim Ahmad , 1940-
Published: (1975)

Mediating role of TQM practices on the relationship between entrepreneurial orientation, entrepreneurial characteristics, entrepreneurial competency and organizational culture on organizational performance of SMEs in Jordan
by: Dehisat, Manal Mustafa

Impact of entrepreneurial leadership on performance of small and medium sized entreprises in Kano, Nigeria
by: Lawan Shamsu Abubakar

The government business support services, entrepreneurial orientation and performance of Malay-owned small and medium enterprises
by: Mohd Nor Hakimin Yusoff

منهج الدعوة النبوية في القران والسنة ودورهما في اصلاح المجتمع المعاصر في بنغلاديش
by: يونس علي، محبوب الرحمن

Community based management and sustainable livelihood of indland fishers of Bangladesh
by: Gazi Md. Nurul Islam, et al.
Published: (2010)

Examining the influence of phychosocial factors and entrepreneurship centre towards entrepreneurial quality among undergraduate students in Malaysia
by: Noor Muthmainnah Hamdul Hadi

Cooperative involvement and entrepreneurial intention among Malaysian secondary school students
by: Norliana binti Abd Majid

The influences of push and pull motivation on tourists' satisfaction and destination loyalty
by: Babba, Abdullahi Umar

The impact of entrepreneurial competencies on the performance of SMEs in Nigeria
by: Uzairu Muhammad Gwadabe

The relationship of government support, experience and attitude towards business on micro enterprises performance among women entrepreneurs in Batam, Indonesia
by: Dede Ansyari Guci

The mediating role of organizational management on the relationship between learning transfer and performance among engineers
by: Ali Bin Hashim

Bumiputra entrepreneurial persistence in Terengganu,Malaysia : the impact of motivation and personality chracteristics
by: Sabiu, Ibrahim Tijjani

The moderating effect of IFRS adoption on the relationship between internal monitoring mechanism and real earnings management of listed firms in Nigeria
by: Lateef, Saheed Ademola

A comparative study of asean and ecowas on the principle on non-interference the case of Myanmar and Gambia
by: Abdullah Shehu Yusuf

Enhancing social business model using shared value concept for social enterprise in Malaysia
by: Nik Fakrulhazri Nik Hassan

The mediating effects of trust and relationship commitment between innovation attributes and loyalty in family Takaful
by: Juliana Arifin

The effect of marketing information system and information technology on decision making : a study on five-star hotels in Jordan
by: Shkeer, Amged Saleh

Determining the entrepreneur satisfaction of micro and small entreprise in Indonesia a multi-group confirmatory factor analysis
by: Iskamto, Dedi

Islamic financing for small and medium enterprises in Nigeria: availability & challenges
by: Oluwatobiloba, Lawal Rukayat

Modelling digital marketing strategies for young entrepreneurs in Terengganu
by: Mohd Yusof Salleh

The mediating roles of social support and quality of life on the relationship between prison climate and life satisfaction
by: Mohd Norbayusri Baharudin

Modeling corporate social responsibility and corporate image on green marketing
by: Nititorn Wongchestha

The effects of fraud risk factors on asset misappropriations in the public sector and the moderating role of enterprise risk management
by: Radziah Mohd Dani

The role of strategic entrepreneurship in the sustainability of entrepreneurial family legacy a case study of successful family business ventures in Pakistan
by: Jamil, Mahwish

The mediating effect of internal factors on the relationship between external factors and adoption of management accounting tools in Libyan manufacturing companies
by: Ahmed, Abdelghani Masaud
Published: (2023)

Analysis of macroeconomic variables on stock market returns in Nigeria from 1984-2013
by: Umar Ahmad Ali

The relationship between awareness, compliance cost, biophilic attitude and financial stability on environmental tax compliance
by: Juhaida Abd Ghani

The impact of deregulation and economic crises on efficiency and productivity growth of the banking sector in Jordan
by: Al Zoughool, Sameer A. Adnan

The determinants of intention to leave by malay workers in the Selangor manufacturing sector
by: Suchi Hassan

Pengaruh faktor penentu individu dan sikap terhadap tahap penglibatan komuniti dalam program inap desa
by: Nor Baizura Harun

The influence of microfinance factors on entrepreneurial competencies and business success among women entrepreneurial in Kelantan: a case study of Sahabat Amanah Ikhtiar Malaysia in Kelantan
by: Mohamad Hanif Baharudin

Determinants of Malaysian agribusiness small medium enterprises' (ASMEs) business performance
by: Alageasan Dhayalan