The mediating role of customer satisfaction in the relationship between corporate social responsibility, corporate image and customer loyalty
The main challenge for organizations in private sector is not only attracting new customers, but also keeping them satisfied and loyal. It seems that there are customers who would like to switch to another telecommunication companies. Hence, it iscritical to examine factors which could retain th...
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| Format: | Thesis Book |
| Language: | English |
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Table of Contents:
- 1. Introduction
- 2. Literature review
- 3. Methodology
- 4. Data analysis and results
- 5. Discussion and conclusion