The mediating role of customer satisfaction in the relationship between corporate social responsibility, corporate image and customer loyalty

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The mediating role of customer satisfaction in the relationship between corporate social responsibility, corporate image and customer loyalty

The main challenge for organizations in private sector is not only attracting new customers, but also keeping them satisfied and loyal. It seems that there are customers who would like to switch to another telecommunication companies. Hence, it iscritical to examine factors which could retain th...

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Bibliographic Details
Main Author:	Mkheimer, Ibrahim Mohammad (Author)
Corporate Author:	Universiti Sultan Zainal Abidin . Faculty of Economics and Management Sciences
Format:	Thesis Book
Language:	English
Subjects:	Universiti Sultan Zainal Abidin > Faculty of Economics and Management Sciences > Dissertations Universiti Sultan Zainal Abidin > Dissertations Consumer satisfaction Social responsibility of business Customer loyalty Dissertations, Academic

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