Media and communication research methods : an introduction to qualitative and quantitative approaches

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Media and communication research methods : an introduction to qualitative and quantitative approaches

"This step-by-step introduction to conducting media and communication research offers practical insights along with the author's signature lighthearted style to make discussion of qualitative and quantitative methods easy to comprehend. The Fifth Edition of Media and Communication Research...

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Bibliographic Details
Main Author:	Berger, Arthur Asa , 1933- (Author)
Format:	Book
Language:	English
Edition:	Fifth edition
Subjects:	Communication > Research > Methodology Mass media > Research > Methodology

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