Media and communication research methods : an introduction to qualitative and quantitative approaches
"This step-by-step introduction to conducting media and communication research offers practical insights along with the author's signature lighthearted style to make discussion of qualitative and quantitative methods easy to comprehend. The Fifth Edition of Media and Communication Research...
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Bibliographic Details
| Main Author: |
Berger, Arthur Asa , 1933-
(Author) |
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| Format: | Book
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| Language: | English |
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| Edition: | Fifth edition |
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| Subjects: | |
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