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| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000096079 |
| 005 |
20190807093000.0 |
| 008 |
190613s2020 cau eng |
| 020 |
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|a 9781544371740
|
| 040 |
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|a UniSZA
|e rda
|
| 050 |
0 |
0 |
|a P91.3
|b .B47 2020
|
| 090 |
0 |
0 |
|a P91.3
|b .B47 2020
|
| 100 |
1 |
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|a Berger, Arthur Asa ,
|d 1933- ,
|e author
|
| 245 |
1 |
0 |
|a Media and communication research methods :
|b an introduction to qualitative and quantitative approaches
|c Arthur Asa Berger
|
| 250 |
|
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|a Fifth edition
|
| 264 |
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0 |
|a Thousand Oaks, California :
|b SAGE Publications
|c c2020
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| 300 |
|
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|a xix, 461 pages :
|b illustration ;
|c 23 cm.
|
| 336 |
|
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|a text
|2 rdacontent
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| 337 |
|
|
|a unmediated
|2 rdamedia
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| 338 |
|
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|a volume
|2 rdacarrier
|
| 504 |
|
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|a Includes bibliographical references (pages 441-450) and index
|
| 505 |
0 |
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|a 1. Getting started -- 2. Methods of textual analysis -- 3. Qualitative research methods -- 4. Quantitative research methods -- 5. Putting it all together
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| 520 |
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|a "This step-by-step introduction to conducting media and communication research offers practical insights along with the author's signature lighthearted style to make discussion of qualitative and quantitative methods easy to comprehend. The Fifth Edition of Media and Communication Research Methods includes a new chapter on discourse analysis; expanded discussion of social media, including discussion of the ethics of Facebook experiments; and Expanded coverage of the research process, with new discussion of search strategies and best practices for analyzing research articles. Ideal for beginning research students at both the graduate and undergraduate level, this proven book is clear, concise, and accompanied by just the right number of detailed examples, useful applications, and valuable exercises to help students to understand, and master, media and communication research"-- Provided by publisher
|
| 650 |
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0 |
|a Communication
|x Research
|v Methodology
|
| 650 |
|
0 |
|a Mass media
|x Research
|v Methodology
|
| 999 |
|
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|a 1000176468
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|