Industrial design, competition and globalization
"Design plays an increasingly important role in the competitiveness of firms. Increasingly price-based competition is being replaced by business models based around design and added value. Given the importance of design in corporate competitiveness, this book explores the importance of industri...
| Other Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Palgrave Macmillan
c2010
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| Subjects: |
Table of Contents:
- 1. Industrial design and national competitiveness
- 2. Design and farm competitiveness