Industrial design, competition and globalization
"Design plays an increasingly important role in the competitiveness of firms. Increasingly price-based competition is being replaced by business models based around design and added value. Given the importance of design in corporate competitiveness, this book explores the importance of industri...
| Other Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Palgrave Macmillan
c2010
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| Subjects: |
| Summary: | "Design plays an increasingly important role in the competitiveness of firms. Increasingly price-based competition is being replaced by business models based around design and added value. Given the importance of design in corporate competitiveness, this book explores the importance of industrial design within the contemporary economy"--Provided by publisher. |
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| Physical Description: | xii, 250 pages : illustrations ; 23 cm. |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0230203493 9780230203495 |