Media/impact : an introduction to mass media
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Stamford, Connecticut :
Cengage Learning
c2015
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| Edition: | Eleventh edition |
| Series: | Cengage series in mass communication and journalism
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| Subjects: |
Table of Contents:
- 1. The mass media industries
- 2. Selling the message
- 3. Changing message