Advertising and promotion : an integrated marketing communications perspective
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill Education
c2018
|
| Edition: | Eleventh edition |
| Subjects: |
| Physical Description: | xli, 764 pages : illustrations (some colour) ; 29 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 1259548147 9781259548147 |