Advertising and promotion an integrated marketing communications perspective
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
McGraw-Hill Education
c2018
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| Edition: | Eleventh edition |
| Subjects: |
| Physical Description: | xli, 764 pages illustrations (some colour) 29 cm |
|---|---|
| ISBN: | 1259548147 9781259548147 |