Advertising and promotion : an integrated marketing communications perspective

Bibliographic Details
Main Authors: Belch, George E. [ (George Edward)] , 1951- (Author), Belch, Michael A. (Author)
Format: Book
Language:English
Published: New York : McGraw-Hill Education c2018
Edition:Eleventh edition
Subjects:

Badak Academic Core Collection

Holdings details from Badak Academic Core Collection
Call Number: HF5823 B45 2018
Accession Item Category Format Status Notes
1000172390 Open Shelf (1 Day) Book Available

Badak General Collection

Holdings details from Badak General Collection
Call Number: HF5823 B45 2018
Accession Item Category Format Status Notes
1000173090 OPEN SHELF (30 DAYS) Book Available
1000173091 OPEN SHELF (30 DAYS) Book Available