Customer churn classification in telecommunication company using rough set theory

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Customer churn classification in telecommunication company using rough set theory

Churn is perceived as the behaviour of a customer to leave or to terminate a service. This behaviour causes the loss of profit to companies because acquiring new customer incurred high investment for advertisements and promotions compared to retaining existing ones. Thus, it is necessary to consider...

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Bibliographic Details
Main Author:	Nur Syafiqah Mohd Nafis (Author)
Corporate Author:	Universiti Sultan Zainal Abidin . Faculty of Bioresources and Food Industry
Format:	Thesis Book
Language:	English
Subjects:	Universiti Sultan Zainal Abidin > Faculty of Bioresources and Food Industry > Dissertations Universiti Sultan Zainal Abidin > Dissertations Rough sets

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