Customer churn classification in telecommunication company using rough set theory
Churn is perceived as the behaviour of a customer to leave or to terminate a service. This behaviour causes the loss of profit to companies because acquiring new customer incurred high investment for advertisements and promotions compared to retaining existing ones. Thus, it is necessary to consider...
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| Format: | Thesis Book |
| Language: | English |
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Tembila UniSZA Thesis Collection
| Call Number: |
QA76 575 N87 2016 |
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| Accession | Item Category | Format | Status | Notes |
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| 1000170318 | Reference | Thesis | Bindery |