Strategic brand management : building, measuring, and managing brand equity

Bibliographic Details
Main Author:	Keller, Kevin Lane , 1956- (Author)
Format:	Book
Language:	English
Published:	Boston, Massachusetts : Pearson c2013
Edition:	Fourth edition
Subjects:	Brand name products > Management

Strategic brand management building, measuring, and managing brand equity by Keller, Kevin Lane 1956-, Swaminathan, Vanitha

Published 2020

Published 2008

Table of contents only

Published 2007

Published 1998