Strategic brand management building, measuring, and managing brand equity

Bibliographic Details
Main Author: Keller, Kevin Lane 1956- (Author)
Format: Book
Language:English
Published: Boston, Massachusetts Pearson c2013
Edition:Fourth edition
Subjects:

Tembila Academic Core Collection

Holdings details from Tembila Academic Core Collection
Call Number: HD69 B7 K45 2013
Accession Item Category Format Status Notes
1000173028 Open Shelf (1 Day) Book Available