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| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000093579 |
| 008 |
170713s2013 mau eng |
| 020 |
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|a 0132664259
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| 020 |
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|a 9780132664257
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| 040 |
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|a UniSZA
|e rda
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| 050 |
0 |
0 |
|a HD69.B7
|b K45 2013
|
| 090 |
0 |
0 |
|a HD69.B7
|b K45 2013
|
| 100 |
1 |
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|a Keller, Kevin Lane
|d 1956-
|e author
|
| 245 |
1 |
0 |
|a Strategic brand management
|b building, measuring, and managing brand equity
|c Kevin Lane Keller
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| 250 |
|
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|a Fourth edition
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| 264 |
|
1 |
|a Boston, Massachusetts
|b Pearson
|c c2013
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| 300 |
|
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|a xxviii, 562 pages
|b colours illustration
|c 29 cm
|
| 336 |
|
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|a text
|2 rdacontent
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| 337 |
|
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|a unmediated
|2 rdamedia
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| 338 |
|
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|a volume
|2 rdacarrier
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| 650 |
|
0 |
|a Brand name products
|x Management
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| 999 |
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|a 1000173028
|b Book
|c Open Shelf (1 Day)
|e Tembila Campus
|