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00000cam a2200000 7i4500 |
| 001 |
0000093579 |
| 005 |
20200514093000.0 |
| 008 |
170713s2013 mau eng |
| 020 |
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|a 0132664259
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| 020 |
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|a 9780132664257
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| 040 |
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|a UniSZA
|e rda
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| 050 |
0 |
0 |
|a HD69.B7
|b K45 2013
|
| 090 |
0 |
0 |
|a HD69.B7
|b K45 2013
|
| 100 |
1 |
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|a Keller, Kevin Lane ,
|d 1956- ,
|e author
|
| 245 |
1 |
0 |
|a Strategic brand management :
|b building, measuring, and managing brand equity
|c Kevin Lane Keller
|
| 250 |
|
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|a Fourth edition
|
| 264 |
|
1 |
|a Boston, Massachusetts :
|b Pearson
|c c2013
|
| 300 |
|
|
|a xxviii, 562 pages :
|b colours illustration ;
|c 29 cm.
|
| 336 |
|
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|a text
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|2 rdamedia
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| 338 |
|
|
|a volume
|2 rdacarrier
|
| 504 |
|
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|a Includes bibliographical references and index
|
| 505 |
0 |
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|a 1. Opening perspectives -- 2. Developing a brand strategy -- 3. Designing and implementing brand marketing programs -- 4. Measuring and interpreting brand performance -- 5. Growing and sustaining brand equity -- 6. Closing perspectives
|
| 650 |
|
0 |
|a Brand name products
|x Management
|
| 999 |
|
|
|a 1000173028
|b Book
|c Open Shelf (1 Day)
|e Tembila Campus
|