Strategic brand management : building, measuring, and managing brand equity
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Boston, Massachusetts :
Pearson
c2013
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| Edition: | Fourth edition |
| Subjects: |
| Physical Description: | xxviii, 562 pages : colours illustration ; 29 cm. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0132664259 9780132664257 |