Brands and branding
This book introduces readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands
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| Format: | Book |
| Language: | English |
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London :
Sage ,
c2016
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| Subjects: |
Table of Contents:
- 1. Introduction
- 2. Components
- 3. Commandments
- 4. Constraints
- 5. Conclusion