Brands and branding
This book introduces readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London :
Sage ,
c2016
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| Subjects: |
Badak General Collection
| Call Number: |
HF5415 1255 B76 2016 |
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| Accession | Item Category | Format | Status | Notes |
|---|
| 1000170629 | OPEN SHELF (30 DAYS) | Book | Available |