Brands and branding
This book introduces readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London :
Sage ,
c2016
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| Subjects: |
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