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170531s2016 enk eng |
| 020 |
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|a 1473919517
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| 020 |
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|a 1473919525
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| 020 |
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|a 9781473919518
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| 020 |
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|a 9781473919525
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| 050 |
0 |
0 |
|a HF5415.1255
|b .B76 2016
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| 090 |
0 |
0 |
|a HF5415.1255
|b .B76 2016
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| 100 |
1 |
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|a Brown, Stephen ,
|d 1955 March 23- ,
|e author
|
| 245 |
1 |
0 |
|a Brands and branding
|c Stephen Brown
|
| 260 |
|
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|a London :
|b Sage ,
|c c2016
|
| 300 |
|
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|a xi, 282p. :
|b ill. ;
|c 25 cm.
|
| 504 |
|
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|a Includes bibliographical references (274-276) and index
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| 505 |
0 |
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|a 1. Introduction -- 2. Components -- 3. Commandments -- 4. Constraints -- 5. Conclusion
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| 520 |
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|a This book introduces readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands
|
| 650 |
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0 |
|a Brand name products
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| 650 |
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0 |
|a Branding (Marketing)
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| 999 |
|
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|a 1000170629
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|