Brands and branding
This book introduces readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands
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| Format: | Book |
| Language: | English |
| Published: |
London :
Sage ,
c2016
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| Subjects: |
| Summary: | This book introduces readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands |
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| Physical Description: | xi, 282p. : ill. ; 25 cm. |
| Bibliography: | Includes bibliographical references (274-276) and index |
| ISBN: | 1473919517 1473919525 9781473919518 9781473919525 |