Small business management : entrepreneurship and beyond
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston, Massachusetts :
Cengage Learning ,
c2016
|
| Edition: | 6th ed |
| Subjects: |
Table of Contents:
- 1. The challenge
- 2. Planning in small business
- 3. Early decisions
- 4. Financial and legal management
- 5. Marketing the product or service
- 6. Managing small business