Advertising and promotion : an integrated marketing communications perspective
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Penn Plaza, New York :
McGraw Hill Education
c2015
|
| Edition: | Tenth edition |
| Subjects: |
| Physical Description: | xxxiv, 842 pages : illustration (chiefly colour) ; 28 cm. |
|---|---|
| Bibliography: | Includes bibliographical references (p.780 - 810) and index |
| ISBN: | 0078028973 9780078028977 |