Advertising and promotion an integrated marketing communications perspective
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Penn Plaza, New York
McGraw Hill Education
c2015
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| Edition: | Tenth edition |
| Subjects: |
| Physical Description: | xxxiv, 842 pages illustration (chiefly colour) 28 cm |
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| ISBN: | 0078028973 9780078028977 |